Monday, September 10, 2007




Bajaj has come up with yet another inovation for ppl who actually care for millage:-

PUNE: Bajaj Auto on Thursday announced a breakthrough with the launch of a new engine for its new two-wheeler range which the company claims gives a mileage of 109 km per litre under ideal test conditions.

The company will launch a new model `Exceed', powered by the new engine, in September, Bajaj Auto Managing Director Rajeev Bajaj told reporters on Thursday.

`Exceed' is expected to be priced at Rs 40,000 ex-showroom (Pune) but the actual pricing will be decided later, Bajaj said.
The new engine called Digital Twin Spark--Swirl induction (DTS-Si) surpasses the mileage offered by all current 100 cc motorcycles. The company has applied for a patent for this engine, Bajaj said.

The breakthrough offers a huge opportunity to upgrade the 100 cc customers with an engine which offers the best of both worlds--100 cc mileage and 125 cc performance, top officials of the company said.

The DTS-Si engine is far superior to the conventional 4-stroke engines which dominate the 100 cc segment at present, the said.

General Manager, Marketing, Amit Nandi said brand Bajaj enjoys a market share of 47 per cent in the growing and profitable 125 cc and 150 cc segments against a smaller share of 24 per cent in the declining but larger 100 cc segment.

Bajaj will offer customers a value proposition much superior to the currently over-priced and under performing 100 cc products with the launch of `Exceed' next month, he said. 100 cc customers will upgrade to this 125 cc bike that gives superior mileage and power, he said.

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